MAKE LUCK
GLOBAL STUDIO
A boutique marketing + creative agency
Established 2012
We map customer paths, pinpoint the gaps that matter most, and turn them into journeys, systems, and content that resonates with decision makers and accelerates the sales cycle.
(about us)
We work at the level of insight, product, and communication, backed by proven success across research, experience, and design. We build brands and products people actually choose.
We help teams tell the right story, in the right order, with the design authority to win decisions.
(services)
The good stuff,
politely labelled.
Brand & Strategy
Brand Strategy
Brand Identity
Positioning
Brand Activation
Logo Desig
Communications
Pitch Decks
Investor Decks
PR
Crisis Comms
Internal Comms
B2B Sales
Marketing
Content Strategy
Blogs
SEO
Campaigns
Social Media
Led Gen
Experience & Product
UX Design
UI Design
Customer Journeys
User Research
Websites
Wireframes
Design & Content
Illustration
Infographics
Photography
Print
Card
Video & Animation
Explainer Videos
Logo Animation
Corporate Videos
Social Videos
In a 
world full of noise, we help brands stand out with clear ideas and good design that makes an impact.
Featured Work
Case Study: InsurTech
Case Study: InsurTech
Brand Systems
Brand Systems
Inbound Marketing
Inbound Marketing
Logofolio
Logofolio
(testimonials)
What they said. We just nodded.
❝
No one understands FinTech platforms and their conditions of victory in emerging markets better than penumbra.
Danish Lakhani
CEO, Nayapay
❝
Penumbra led design thinking for our UNFPA project, delivering actionable insights and recommendations that shaped our strategy for the year ahead.
Ayesha Leghari
Country Director, PSI
❝
We used penumbra for highly strategic design and content projects. They’re not an agency, they’re a competitive edge.
Ghias Khan
President, Engro
❝
Finding a design partner who actually gets your brand and your pace is harder than it sounds. Penumbra does both. This past year they’ve supported our team across three continents, turning around work quickly and consistently without sacrificing quality.
Dustin Poh
Endeavor